Launch your brand into brave new worlds!
ARE YOU READY TO LAUNCH YOUR BRAND? YOU GOTTA BE BRAVE!
How's it goin? I'm Stuie, a brand guy with nearly 20 years of experience building brands from the ground up or helping to rebuild them.
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I'm on a mission to work with ace people who are ready to be authentically legit about their brands. Those who aren't afraid to get real about standing out, be bold, and be brave.
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Whether you're launching into space with something new, re-thinking your identity, or just want to get some of the noise out of your brand, let's chat about how I can use creative strategy to tell your story.
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Welcome to stuiearmstrong.com, here's the skinny...
IT'S NEVER BEEN MORE IMPORTANT TO BE BRAVE
Everything and everyone is loud. Attention spans are short. It’s a wild frontier out there at the moment for brands.
How does your brand cut through? It sounds boring, but it shouldn’t be - It’s with data-based decisions that tell you who you really are. From there, I can help you to be a badass brand that gets eyeballs.
My whole deal though, is doing this all in a pretty quick and simple way. You could spend the rest of your life refining your brand, building huge detailed style guides, obsessing over every detail - That’s not what I do though. I help you understand who your brand is, then I work quick to get stuff actually happening.
This stuff shouldn’t be hard or complicated, and it absolutely shouldn’t require you to hire people to make it happen.
WHAT? HOW LONG? HOW MUCH?
We'll work out the difference between your perception of your brand, and what other people feel about it.
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I'll build for you a data-driven profile that informs your brand voice, visual identity and values.
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I'll develop all the things you'll need - Logo, Style Guide, Tone of Voice, Startup Assets, Templates, even plan out Customer Journeys.
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I move quick sticks. I firmly believe brands should be simple and authentic. We don't need to overcomplicate things and rollout a million files and the like.
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Unlike a lot of other brand buddies, I charge by the hour. This keeps the costs down for you, gives you transparency over the process,
and is also how I back up my promise that I don't overcook this stuff.
Let's get to the nitty gritty. Short version is - I keep it simple, I work quick, and I don't overcharge. The way I work is perfect for new startups, small business, and those who have a brand but it's just not hitting the spot right now. What I can promise to you is:
OK DUDE, BUT WHAT'S YOUR DEAL ANYWAYS?
I've come to love truly authentic brands through my life in pubs. Ok, wait, that might not sound the best... I started gigging as a muso in pubs when I was 17 (oops) and that eventually lead to me pushing my creative side of things on to design.
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Long story short, I worked my way through from freelancing a few local pubs' logos and artwork to being Senior Designer for Australia's second largest hospitality group where brand refreshes were a part of the every day. I loved it, but had a lot to learn yet.
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Fast forward a few more years and I'm Creative Manager for a full-of-personality facility management company that has seen me develop brands with a whole new range of partners - State Governments, Property Developers, Golf Clubs and more.
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I love to build (and rebuild) brands, and I think there's a space there for the kind of no BS, honest, and fun approach that I've worked with continuously through my career.
